There are two types of mobile retailing; Mobile Content Retailing and Core Service Retailing:
Mobile Content Retailing
Mobile content retailing is just that! Merchandizing and selling of digital goods like mobile games, music, graphics, and video. ClearMode is designed on a small browse, big search concept. Due to the screen size limitations of mobile devices, only top, new, and featured content is browsable within a deck. The remainder of the long-tail content catalog is surfaced via search. Post purchase up-sell via recommendation turns a single mobile visit into a multiple purchase session. Featured promotional sites, SMS Blast campaigns, and opt-in alerts help to drive conversion rates and site stickiness while special bundles and offers like Buy One Get One, $5 for 3 games, 1st download free, and subscription services make the purchase decision easier for customers.
Content Bundles
Promotion services team ensure the right mix of targeted service and promotions are attuned to the needs of consumers. ClearMode services provide you with the ability to commercially brand content and assist you in running promotions, contests or advertisements for third-party content.
Monthly Featured Mini Sites
Post purchase, customers are recommended additional content that their peers have also purchased. This post purchase up-sell represents over 75% of all secondary sales per visit.
Post download recommendation up-sell
Core Service Retailing
Core service retailing is encompassing non-content services and leans towards subscription-based sales. These include Caller Groups, Voicemail, Data and/or Voice bundles, Ringback Services, and even non-MNO related commerce transactions.
Customers can self-manage their account status and subscriptions on their mobile as easily as they can by calling customer care. Promotional telephony and data bundles would be targeted to customers based on analytics such as device type, monthly consumer bill, VIP status etc. saving time and costs for managing inbound calls and implementing customer save programs.
