THU, APR 02, 2009
WMODE SUCCESSFULLY ENHANCES MOBILE SERVICE USAGE BY INTEGRATING CLEARMODE CONSUMER ANALYTICS
Las Vegas, Nevada - April 2, 2009 - Wmode, the developer and operator of the ClearMode® managed service, a leading provider of mobile content services and solutions, announced today that they have been successfully operating ClearMode® Consumer Analytics for the past year with several of their customers. The service retrieves information from the mobile operator’s network that is used to analyze all on/off portal browse and purchase behaviour of the mobile portals and storefront services including ring back tunes, videos, games, music, ring tones and others.
ClearMode® Consumer Analytics provides mobile operators with a multitude of information for improving the services it provides to its subscribers, ultimately increasing customer effectiveness and driving service adoption and purchase conversion rates much higher. Together, both Wmode and their partners have gained great insight into the consumer’s purchase and browse behaviour, effectiveness of merchandizing strategies, efficiency of the various retail channels and overall service utilization. Based on the data collected, Wmode supplies its customers with a wide array of custom dashboards that provide visibility into consumer behaviour and enable personalized user experiences and targeted promotions.
"We are very pleased with the insight that the ClearMode® Consumer Analytics solution has given us over the last year” explained Emanuel Bertolin, CEO of Wmode. “We have access to a rich set of information and reports that provides precise measurement and feedback for the services we deliver for our customers. We now know everything about how, where, when and what their subscribers are browsing and purchasing. It removes a lot of the guess work involved with merchandizing mobile services."
“Consumer Analytics has been a very successful tool for both Wmode and our customers. To date, the results have been nothing short of remarkable” said Tom Beaman, SVP of Global Marketing and Sales for Wmode. “We believe that Consumer Analytics is a key differentiator in our suite of services. More importantly, Wmode can offer it to mobile operators and retailers of content that use any portal technology or content management solution. ClearMode® Consumer Analytics is an independent offering that complements our existing suite of services.”
About Wmode
Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services as a managed service to enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to their consumers. ClearMode®, the first complete content distribution solution, has been operated as a managed service since 2002. Founded in September 2000, Wmode is a privately held company with offices in Calgary and Toronto, Canada, Bern, Switzerland and Kuala Lumpur, Malaysia Further information about Wmode can be found at www.wmode.com.
Media Contacts
Tom Beaman
Sr. Vice President, Global Marketing and Sales
Wmode, Inc
+1(416) 617-0506
tom.beaman@wmode.com
